Welcome!

Hi! My name is John Gilpatrick, and I’m a jack of all trades, as long as those trades involve writing, editing, talking, or interwebbing. Don’t ask me to fix a flat. I can’t dance. And for the love of God, don’t let me around a hammer. Bad things happen.

But I write and edit and talk and interweb with the best of them. After graduating from Lehigh University with a degree in journalism and international relations, I took my talents to Rodale, Inc. For the Men’s Health brand, I wrote and edited original content and repurposed magazine content in creative ways for nearly five years. I also managed the e-mail newsletter schedule, social media, ad placement, fulfillment of ad campaigns, native ads and sponsored content, back-end and front-end development, and internal product placement (DVDs, books, etc.) across the site, which attracted 13.5 million monthly unique visitors at its peak during my tenure.

In 2015, I returned to my alma mater as a communications specialist for the Lehigh University Department of Civil and Environmental Engineering. There, I created original editorial and marketing content to promote the department, its 22 faculty, students, and alumni. I created a new e-mail newsletter and planned a weekend-long celebration for the department’s and university’s 150th anniversary. I also managed website and social media updates and the creation of original video content.

While still in college, I created the website JohnLikesMovies.com, where I regularly posted movie reviews and other film-related content. Through it, I became a member of the Online Film Critics Society and started the It’s the Pictures Podcast with fellow film writer Max Covill. I’ve also had the opportunity to write on a freelance basis about film for outlets such as Popular Mechanics, The Week, The Cinessential, and PopOptiq.com, among others.

In 2017, I left my full-time job at Lehigh and became a full-time freelance writer, editor, and website consultant. Outside of the film world, I have additional clips on MensHealth.com, PetMD.com, PawCulture.com, Chewy.com, Spartan Race, Silver Sneakers, and LuckyVitamin.com, among others. I also ghost wrote business-to-business content. 

On the editing and consulting side, I worked for Sonima.com to manage its content calendar and newsletters, edit stories, and launch a sister brand called Elev8d Fitness, a subscription service that featured workout videos to improve your postural alignment. We built a platform from scratch, marketed the workouts, created original content to promote them, held events, and integrated the brand with Sonima.com. 

In 2019, I consulted for Lehigh Valley Health Network as it launched a new website, and after launch, I joined the team full-time to manage its SEO efforts and location schema, as well as web, media, and social media analytics. I also helped launch an internal communications program on the Social Chorus platform. 

Please take a look at my clips below, and if you’re interested in discussing writing, web, or podcasting opportunities, you can contact me at jl.gilpatrick@gmail.com or on Twitter @johnlgilpatrick.

WRITE
Men’s Health
Popular Mechanics
The Week
PetMD.com
Chewy.com
Silver Sneakers
Spartan Race
LuckyVitamin.com
The Cinessential
PopOptiq.com
JohnLikesMovies.com


EDIT
Sonima
Men’s Health


PODCAST
It’s the Pictures Podcast
There Will Be Pod